Game golf out of business2/25/2023 ![]() ![]() Most of the time you will see the hourly method used in facilities similar to a sports bar, where there is more going on than just golf. One way is to charge on an hourly basis and the other way is to charge per hole. The number one question that I get from people looking to open an indoor facility is “What can I charge for a round of golf on a simulator?” There are two ways to charge for play on the simulators. Don’t make this mistake! It will cost you. Many indoor golf facilities fail because they do not have their location geographically close enough to their target demographic. If rent is too expensive in the area you want to setup your business, either pay the high rent (it’s normally high for a good reason) or change the theme of your facility to match the level of rent you are willing to pay. Stay within a 20 minute drive of your potential market. Golfers on average are willing to drive 20 minutes from their house or work to go golfing. ![]() Conversely, if you are opening a facility targeting college kids, then you need to find an area to that is going to maximize the walk-in traffic. If you are setting up a high-end facility, look for a location near an exclusive country club or affluent neighborhood. You want to find a location that is easy to access for your primary demographic. Take the time to find a location that accommodates the theme of your facility. But if he walks in and is greeted by a friendly member of your staff and sees nice golf themed pictures on the wall and the interior matches his expectations he is likely to stay and have an enjoyable experience.ĭecide what type of facility you are opening and be consistent. If you are opening a high-end facility, catering to the wealthy and they walk in and see a giant dance floor with neon lights, that customer is going to walk out and never come back. You might consider hiring an interior design company to help create a complimentary environment for your facility. It is imperative to match the theme of your interior with the overall theme of your facility. This can be hard to accomplish and even harder to maintain. I deal with customers all the time who want to open a facility that tries to appeal to everyone. For example, private lessons may not work very well in a sports bar environment with the distractions of multiple TV’s and attractive wait staff. The way that you present the theme of your golf facility can greatly influence the type of customer you attract. Because of this, you will get golfers of all skill levels in your facility. Indoor golf centers are typically open to the public. ![]()
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